Project 30 paired with e.l.f. to promote Caity Baser’s new song, ‘Disco Shoes’, featuring on the brands new TVC campaign – Express Your e.l.f. . Project 30 took over full production from concept ideation to edit, grade and posting. We stylised the videos as the likes of the brands advert – picking scenes from the ad that go with Caity’s daily life which shows how she expresses her e.l.f.